Shares of voice of video streaming services. Today, it’s an assessment of your brand’s total online visibility benchmarked against competitors’. Back in the day, the Share of voice metric indicated advertising efforts only. how much a brand is mentioned online compared to its competitors. It shows brand mentions in perspective, i.e. Share of voice is next of kin to market share. Let me walk you through social listening metrics that correspond to business KPIs. This is the only encoding system you’ll need to learn - the rest is self-explanatory and easily available in your social listening tool. Social listening tools were developed with social listening metrics in mind therefore, you need to know which metrics correspond to which KPIs. Naturally, you won’t find business KPIs per se in your social listening dashboard. Conversion rate - how many of your leads make a purchase.Net promoter score - how likely they are to spread the good word about you.Customer satisfaction - how happy customers are with your services. Market share - how much of the market you’re holding. Brand awareness - how recognizable your company and products are.Tapping into raw user data analytics brings intel on major aspects of product and business development: By tracking and analyzing every mention of your brand or product online, you get to know your customers like never before. Social media listening is the shortcut to the world’s largest database of consumer insights that is social media. The good news is if you’re using social listening tools in your marketing work, KPI insights are very much within your reach, with no extra resources required. Regardless of where in the world your company operates, talking to the management in KPIs is the most sure-fire way to get your message across.ĭigital marketers are too familiar with the struggle: it’s little use reporting on your progress in social media engagement if you can’t tie it to conversions. KPIs is the universal language of business runners.
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